Rising costs, expanding market demand, and increasing customer demand will characterize healthcare in this decade and help redefine the roles of patients, providers and payers. Simply put, healthcare organizations face a growing imbalance of supply and demand. On the demand side is a large population of aging patients in deteriorating health who demand more services, pharmaceuticals, and medical breakthroughs. The supply side, however, is hampered by a shrinking pool of investment capital, a shortage of willing caregivers, and aging physical plants straining under the current volume of patients.
Healthcare industry has been using the information technology from early batch processing applications. Information technology helps in achieving high accuracy in diagnosis, improving patient care service, reducing the human errors, decreasing the processing time, and increasing the quality of service.
Clearly, demand is driving the system and flipping the traditional paradigm in which many health systems attempted to control costs by controlling supply. Under these conditions, healthcare providers must meet the challenge of effectively managing patient demand, controlling costs, meeting government regulations while payers must drive patients to the most cost-effective providers. The healthcare organizations that prosper in this environment will be those that recognize the supply/demand imbalance and respond with flexible and effective processes for delivering superior customer service.
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